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Communication (B.S.)


Program Director: Dr. Letrell Crittenden


The Communication program prepares graduates to meet the demands of the constantly transforming and expanding industry. With its multidisciplinary curriculum, the goal of the program is twofold. First, to increase students’ knowledge concerning a wide variety of communication processes and their extensive impact on society. Second, to apply this knowledge and students’ own interests in developing skills such as strategic thinking, narrative creation and creative design, allowing students to successfully extend their knowledge beyond the classroom.

Program Learning Outcomes

  • Planning and Process: students will apply a process of self-reflection and self-evaluation in order to plan their course of study and professional path in Communication [integration]
  • Visual Literacy: students will read, interpret, and analyze visual information in multiple forms of media [visual]
  • Idea Invention: students will engage in generative and iterative processes to develop and communicate original ideas to achieve specific communication goals [rhetoric, practice, visual, integration]
  • Rhetoric and Writing: students will identify and apply written techniques of argument and persuasion appropriate to specific tasks, audiences, and platforms [rhetoric, practice]
  • Visual/verbal presentation: students will synthesize their understanding of visual and verbal communication techniques and technologies to create effective presentations for specific audiences [rhetoric, practice, visual, integration]
  • Narrative Creation: students will identify and apply written and visual narrative strategies to the invention and communication of persuasive stories for specific audiences [rhetoric, practice, visual, integration]
  • History/theory: students will explore the relationship between meaning and context through analysis of historical and contemporary communicative expressions [rhetoric, practice, visual integration]

Program Description

Today’s media exist in multiple, ever-changing platforms that constantly alter the ways that information is transmitted. This rapidly developing technological landscape forms the backdrop for the field of contemporary communication. Successful communication professionals must not only flexibly negotiate emerging media, but must also possess the skills and understanding to construct powerful narratives in both visual and written formats.

The B.S. in Communication prepares students for this dynamic, challenging media environment through a multi-disciplinary education that emphasizes critical thinking, creative problem-solving, and a appreciation that storytelling, in all its variety is the basis of all successful communication.

The program recognizes that integrated knowledge and field-specific understandings are the sources of inventiveness that will support professional success. From their first year, students take courses in a range of disciplines that include strategic communication, media, graphic design, and web design. This curriculum provides a multi-disciplinary foundation on which creative professional innovation thrives. Additionally, the program allows students to choose from six field-specific secondary specializations that include health, fashion, sports and marketing communication. Lastly, all students will be highly encouraged to complete one to three internships before graduation.

Graduates of the program will be able to merge comprehensive strategic skills with the latest technologies, be visually literate, have a solid grasp of history and theory, be skilled in rhetoric and writing, presentation, and storytelling, be experienced in the process of idea invention, and be savvy, reflective planners. The program tailors itself to the unique career goals of each student and focuses on the application of technology to the process of communication.